BetTech Gaming sports betting solution launches

Cape-Town based sportsbetting solution provider BetTech Gaming will launch at ICE Totally Gaming 2013 this week.

The company will punt its proprietary flagship product BetTech Sports for regulated markets which it says was designed to give smaller sportsbook operators the functionality to compete against large bookmakers.

The company was co-founded in August 2009 by chief executive officer Jesse Hemson-Struthers and chief operating officer Mark Bosman.  Its general manager Anli Kotzé, reportedly launched Ladbrokes.co.za prior to which she held positions at The Betway Group and Betfair.

BetTech claims multi-national lottery organisations, blue chip casino groups, online bookmakers and online casinos as its existing clients.

According to a company statement BetTech Sports is a fast-track solution allowing an operator to launch in under four weeks.  It is optimised for mobile and features integrations from Betradar, Soccer Roulette and Virtual Football League, Microgaming and Enetpulse.

BetTech Sports runs on a web-based platform, offering seamless web, mobile and point of sale betting interfaces, bet types for all geographic markets (including Asian handicaps), horse racing (fixed odds and tote) and spread betting.

“As a company we are focused on the technology behind our products. New to the marketplace, BetTech Sports is free from legacy issues and is a very competitive and cost effective one wallet platform for web and mobile sportsbook and casino operators,” said Kotzé.

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