Better Collective acquires PariuriX

iGaming community platform developer Better Collective has announced the award of an affiliate license for the Romanian market and the acquisition of PariuriX, a predominantly sports betting focused platform that the company claims has captured the biggest iGaming community in the country.

With PariuriX’s brand values aligning strongly with Better Collective’s own principles, as well as serving as a new market complement to their own product bettingexpert.com, the acquisition proves to be a mutually beneficial transaction that allows for growth on both sides, the company said.

Michal Kopec, head of M&A at Better Collective, said:

“With the acquisition of PariuriX, Better Collective immediately becomes a leading sports betting affiliate in Romania. Adding another regulated market to the portfolio of the company is an important strategic step.

“We are very happy that we are taking over a well-established and recognized brand. The previous owner, Marius Cădar, has done a great job in developing PariuriX, and Better Collective will now use all available resources to drive this product and brand forward.”

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