Betting content display to drive players to playnow.com
News on 26 Jan 2015
News on 26 Jan 2015
OpenBet has partnered with the British Columbia Lottery Corporation (BCLC) to deploy its Promote system in the land casino environment.
Promote has been integrated to a large 12-screen display to create a cinematic-style experience at the Starlight Casino venue in New Westminster, British Columbia, Canada.
The new screen will completely change the customer experience within the venue and provide a promotional system designed to enhance player engagement.
BCLC’s online, Openbet-powered PlayNow Sportsbook will be promoted on the system, offering players more than 500 betting options, including futures, props and betting on live games while they’re in play.
“Our latest deployment of Promote, with BCLC at the Starlight property, means customers can now experience the most dynamic sportsbook experience delivered on one of the largest video walls installed within British Columbia,” said Jeremy Thompson-Hill, OpenBet CEO. “It demonstrates OpenBet’s commitment to a true omni-channel gaming experience that today’s player demands, and which delivers optimum value to operators.”
Working with land casino specialists, Openbet Promote has developed a high-definition betting content display that it says will revolutionise the Starlight Casino sports bar experience.
Promote Studio centrally manages the live video feeds, TV, audio, data feeds, HTML, RSS, and social media to deliver a live picture experience across multiple sports and games with real-time price, screen and content changes.
BCLC vice president for e-gaming Rhonda Garvey said Monday:
“This is a brand new and innovative way to engage our players in an interactive and fun atmosphere where they can enjoy all the amenities of a sports lounge, along with the excitement of live sports action betting. Offering Sportsbook in the casino gives our players a comprehensive gaming experience.”
