Betting firms snap up football sponsorships
News on 3 Aug 2016
News on 3 Aug 2016
William Hill has expanded is football sponsorship portfolio with the addition of English Premier League club Tottenham Hotspurs.
The betting and gaming firm was named Official Betting Partner for Europe and Australia for the next two seasons beginning 2016/17 and provides an option to renew.
This is William Hill’s second high profile sponsorship in a week, the first with Everton Football Club (see previous report) was announced Monday.
William Hill will enjoy a brand presence across Tottenham Hotspurs’ pitch side boards and will offer in-stadium betting services on match days along with exclusive and targeted promotions for fans.
An investment in Tottenham Hotspur’s charity foundation is included in the deal.
“The Club’s profile will help to support our brand and business objectives and its location in Haringey gives us a unique opportunity to further demonstrate our commitment to the local area,” Alex O’Shaughnessy, chief marketing officer for William Hill, said.
English Premier League club Aston Villa also announced a new Official Betting Partner for the UK and Europe as EnergyBet, a new sportsbook product set for launch in the UK market later this month from online casino operator Energy Casino.
“We look forward to working with EnergyBet as a new challenger brand, supporting them in their endeavour to make their mark in an exciting industry,” Peter Wright, head of partnership for Aston Villa commented.
“The club provides us with a great platform to promote our brand and we look forward to being part of their promotion push,” EnergyBet UK Country Manager Emilia Rynkowska added.
