Betting Promotion partners with Plus-Five Gaming

Betting Promotion has entered into a service agreement with Plus-Five Gaming for the provision of a newly developed sportsbook product.

“We are delighted to welcome Plus-Five Gaming as one of our partners. We have been talking to the Group for many months whilst they ensured that developing a sportsbook was the best approach for their business. Over recent months we have worked closely to ensure they understood the requirements clients expect of their software suppliers.”, said chief marketing officer of Betting Promotion, Richard Hogg.

Andy Jones, chief executive officer of Plus-Five Gaming added, “Ensuring we had a partner who could help us deliver a bespoke product for all our clients was a key component of selecting Betting Promotion. We had discussions with a number of potential partners for this product, eventually concluding Betting Promotion was best equipped to deliver odds and risk management services. We understand that they specialise in this area whilst leaving the technology to ourselves.”

Readers will recall Tain acquiring an 18 percent stake in Betting Promotion making it the company’s largest shareholder, while Plus-Five Gaming entered into numerous white label deals last year with the launch of Betluck, Denovo Games, e-Casino, Mouseclub Casino, White Knight Casino, Cyber Club Casino, Planet Rock Casino, Ventti (online) and Olympic Gods.

Plus-Five said PalmsBet, SwirlBet, NorskeVinnere and FastGaming are all whitel labels set for launch early 2013.