BetVictor closes in-house live dealer operation

Citing an operational performance that did not support the costs involved, a BetVictor spokesman revealed this week that the company is shuttering its in-house live dealer venture in favour of operations through third party providers.

The in-house project was launched in April 2013, but has failed to gain sufficient traction to make it viable, with the company spokesman explaining Thursday:

“This decision has not been taken lightly; we need to ensure the long term sustainability of our business and our structure needs to follow this strategy.

“Unfortunately the cost of operating our own live casino did not generate sufficient value to justify continuation. The business had undergone a full review process; operating our own live-casino did not deliver sufficient value in innovation or differentiation to justify its cost when compared to third party providers.”

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