BetVictor debuts new live betting product

Gaming firm BetVictor has revamped its live betting product offer with a simplified, more intuitive experience ahead of this weekend’s kick off of the UEFA EURO 2016.

Highlighting key improvements to its sports book, the upgraded betting product has been rolled out across all BetVictor channels.

BetVictor said the upgraded clean design will back its “simple as” brand message.

“Our latest in-play offering has been designed to bring customers, old and new, a simple and more efficient betting experience,” said Eoin Ryan, head of sportsbook for BetVictor.

“The speed at which customers are able to place in-play bets has been a major positive in customer feedback so far, along with the ease-of-use and flexible nature of the product.

“We are really excited about the new offering and have high hopes for the success of the product and the improved customer experience it will bring”.