Betway clinch another Belgian sponsorship

Betway Sportsbook has entered into its second high profile sponsorship deal in under a week, the first with RSC Anderlecht (see previous reports).

In this latest sponsorship, Betway has become the official betting partner of Belgium’s principal football cup competition, the Croky Cup following a deal with the Belgian Football Association and Pro League for a three-year term.

Our readers will recall Betway already boasts a high-profile principal sponsorship partnership with English Premier League football club West Ham United which the company recently extended through to the 2019/2020 season.

In addition, a three-year betting partnership exists with five Bundesliga 2 football clubs.

“The partnership with the Belgian Cup is an excellent platform to introduce our brand across all football supporters in Belgium,” Anthony Werkman of Betway said. “We look forward building up the excitement from the early round games all the way to the final in Brussels.”

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