Betway extends Belgian football deal

Online bookmaker Betway has signed a three-year extension to remain as the sponsor of the Croky Cup, Belgium’s most prestigious knockout football competition.

SV Zulte Waregem (2017) and Standard de Liège (2018) lifted the trophy in Betway’s opening two years of sponsorship and the online bookmaker will now remain as the tournament’s official betting partner up to and including the 2020/21 competition.

Betway’s Anthony Werkman said Wednesday: “The Croky Cup sponsorship worked very well for us in its opening two years and we’re delighted to remain as the sponsor for the next three competitions.

“Having introduced Betway to football supporters in Belgium with our first two years of sponsorship, a further three years as the tournament’s official betting partner will hopefully lead to increased brand awareness and exposure in the region.”

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