Betway extends ITF sponsorship

Online betting operator BETWAY expanded on its recently announced three-year sponsorship of the International Tennis Federation’s Davis Cup and Fed Cup (see previous reports), putting its name to a new quick-fire Tie Break Tens tennis tournament featuring Davis Cup heroes.

The inaugural Tie Break Tens tournament will take place this weekend at the Royal Albert Hall, as part of Champions Tennis 2015, the finale of the ATP Champions Tour.

“The tournament promises to be an exciting, innovative addition to the tennis calendar,” Anthony Werkman, marketing director of Betway said. “After being a partner for a thrilling Davis Cup final, it allows us to expand our sponsorship in the sport with another event that is a perfect match for our brand.”

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