Betway grows eSports presence with BLAST Pro Series
News on 19 Mar 2019
News on 19 Mar 2019
Leading online bookmaker Betway has agreed a one-year deal to sponsor BLAST Pro Series. Spanning eight events around the globe over the course of the year, BLAST Pro Series is one of the most exciting and well-attended CS:GO tournaments in the esports calendar.
The deal, which includes an option to renew for another year, will grant Betway extended ‘backstage’ access, VIP hospitality and a host of branding both online and in stadiums.
Three events – Sao Paolo, Miami and Madrid – kick-off the 2019 series, with more expected to be announced in the coming weeks.
This latest development continues a highly successful 2019 for Betway, having signed two separate deals in esports sponsorship – Berlin International Gaming (BIG) and ESL – since the turn of the year.
Paul Adkins, Marketing and Operations Director at Betway, said:
“BLAST Pro Series is one of the most exciting tournaments on the calendar; you only have to look at the reaction of the fans – both in stadium and online – to last year’s edition to confirm this. With events in the series being held all across the world, we can’t wait to reach even more fans than ever before.”
Leo Matlock, Head of Commercial Solutions at BLAST Pro, said:
“Betway has been present in the esports community a long time and we are very excited to be collaborating with them. Betway prides themselves with sponsoring premium content so naturally we are thrilled that they want their brand associated with BLAST Pro Series, which is already an established and proven concept. It’s a grand validation for our product and we are looking forward to the partnership.”
