Betway in eSports sponsorship

Leading on from its entry into the e-sports arena, online gambling firm Betway will sponsor the Electronic Sports League’s (ESL) UK Premiership.

The eSports league, operated by Turtle Entertainment in Cologne, boasts 5 million strong registered members comprising over 1 million teams in 50 different games.

“Betting is already a huge part of the CS:GO [Counter-Strike: Global Offensive] community and our partnership with Betway will provide a tried and trusted alternative for our fans and spectators, encouraging growth within the UK,” Peter Mather for ESL said.

Under the terms of the deal, Betway will be offering a wide range of pre-game markets, alongside handicap and in-play betting through its website.

“The partnership with ESL further cements our commitment to the e-sports community and we can’t wait for the play-offs and finals to get started,” Alan Alger, media relations for Betway added.

The final of the Counter-Strike: Global Offensive tournament begins on October 24 at MCM ComicCon in London.

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