Betway signs up another top German football team

Online bookmaker Betway has announced a three-year sponsorship deal with Bundesliga football club Hannover 96 following a similar deal announced earlier this week with Fortuna Düsseldorf (see previous report).

Under the terms of the deal Betway will become the official betting party of the club as it increases its European sports betting footprint.

Our readers will recall that Betway has been the principal sponsor of English Premier League side West Ham United since 2015 and also have partnerships with Bundesliga outfit Werder Bremen, Belgian First Division A club Anderlecht, Italian Serie A giants AS Roma and three La Liga clubs, Deportivo Alaves, C.D. Leganés and Levante U. D.

Betway spokesman Antony Werkman said Wednesday: “The German market is very important to Betway, so I’m delighted to announce our second deal of the summer with a Bundesliga club.

“Hannover 96 is an established first league team and they’re another exciting side to be involved with. We’re looking forward to the coming seasons in what will hopefully work out to be a great partnership for the club, the fans and us.”

Martin Kind, CEO of Hannover 96 added: “We are looking forward to a high-performing partnership with an innovative output.”