Betway a big spender in European TV

The European online gambling operator Betway is planning to spend more than GBP10 million this year on building its brand across Europe through a TV advertising campaign.

Of the total spend, GBP 7.45 million will be invested in the UK with the rest planned for Spain, Italy and Denmark, which are currently Betway’s key target European markets.

The campaign will run across a broad range of channels and will also feature on video-on-demand platforms.  The campaign will continue to build on themes set out in Betway’s debut campaign in 2012.  The ads will highlight Betway’s games accessibility through a range of channels that includes tablet and mobile, and will be designed to appeal to the growing female demographic.

A company spokesman said that Betway has seen a significant rise in player numbers, and believes that the TV advertising campaign is partly responsible for the growth in customers in the UK. It expects that this will be repeated in targeted European markets.

The TV ad campaign follows the company’s decision to sponsor Trinity Mirror’s Fantasy Football platform for 3 years and its expansion in to social gaming through a partnership with Clickfun Casino. The company recently announced that it has acquired licensing in the German state of Schleswig-Holstein.

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