Betway to sponsor Brit Bbasketball All-Stars

Online gambling group Betway has confirmed that it is the new title sponsor of the 2017 British Basketball All-Stars Championship, which takes place at the iconic O2 Arena on Sunday 24th September.

Live on Sky Sports for five hours, the fast-paced tournament will also be broadcast live in over 70 countries around the world.

British Basketball All-Stars Championship is a new, entertaining take on the speedy game with a record-breaking GBP 100,000 prize fund, including GBP 20,000 for the ultimate champions.

Five players per team will take to the court in shorter-timed quarters with unlimited roll-on/roll-off subs, time outs and an exciting double-point powerplay.

The tournament will showcase the best of British basketball talent on a grand stage at London’s biggest venue as eight of the UK’s top sides do battle over a total of 13 matches.

With double elimination in play to separate the teams from eight down to four, there are then semi-finals, followed by the championship match to determine the destination of the trophy.

Anthony Werkman, director of marketing at Betway, said Tuesday: “It’s great to be involved with this innovative and exciting spin on a well-established sport. We strongly believe that the All-Stars Championship will deliver a thrilling experience to basketball fans and Betway customers at the O2 Arena.

Barry Hearn, chairman of Matchroom Sport, said, “The All-Stars Championship is going to be a thrilling day out, showcasing one of the UK’s most up-and-coming sports. It’s the best of British, as well as some exciting All-Stars, and I believe this can be the start of something big both for basketball and Betway.”

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