Betway to sponsor eSports event

PvPRO.com have announced eSports online sportsbook operator Betway as the head sponsor of the ESG Tour, Mykonos 2017.

The tour, which commences on Thursday 7th September, sees eight of the best teams in Counter-Strike: Global Offensive compete for the Euro 200,000 prize purse.

Betway’s sponsorship follows the company’s high-profile partnership with the ESL Pro League 2017 announced earlier this month (see previous report).

The operator, which first launched a dedicated eSports microsite in 2015, continues to support integrity within the industry, having been a founding member of the ESports Integrity Coalition (ESIC).

As with Betway’s other sponsorship agreements within the community, it will provide viewers with live odds updates throughout the tournament broadcast and take on naming rights to the ESG Tour in Mykonos.

Anthony Werkman, director of marketing and operations at Betway, said in a statement Friday:

“Our latest partnership is a continued sign of our commitment to the eSports industry, as we look to become increasingly involved through team and competition sponsorship, backed up by our unique and exclusive live odds feeds into the broadcast.”

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