Online gambling operator Betway has extended its two-year partnership with Swedish eSports team Ninjas in Pyjamas (NiP) for a further three years in a seven-figure deal.
Betway will feature on all shirt branding, onsite branding at the NiP training facilities, as well as content usage rights and full player access.
Swedish-based NiP recently expanded into DOTA 2, offering Betway further betting product opportunities.
Anthony Werkman, Betway CEO, said: “Our partnership with Ninjas in Pyjamas helped put Betway on the map as an authentic, passionate and committed supporter of eSports around the world.
“It was therefore an easy decision for us to continue our sponsorship with them over the next three years and to expand that in to DOTA 2.”
Hicham Chahine, CEO of Ninjas in Pyjamas, added: “We are delighted to have extended our partnership with Betway after a very successful couple of years. The team at Betway has been a pleasure to work with and has played a big part in our success.
Online gambling operator Betway has extended its two-year partnership with Swedish eSports team Ninjas in Pyjamas (NiP) for a further three years in a seven-figure deal.
Betway will feature on all shirt branding, onsite branding at the NiP training facilities, as well as content usage rights and full player access.
Swedish-based NiP recently expanded into DOTA 2, offering Betway further betting product opportunities.
Anthony Werkman, Betway CEO, said: “Our partnership with Ninjas in Pyjamas helped put Betway on the map as an authentic, passionate and committed supporter of eSports around the world.
“It was therefore an easy decision for us to continue our sponsorship with them over the next three years and to expand that in to DOTA 2.”
Hicham Chahine, CEO of Ninjas in Pyjamas, added: “We are delighted to have extended our partnership with Betway after a very successful couple of years. The team at Betway has been a pleasure to work with and has played a big part in our success.