Casual games producer Big Fish has reported its 11th year of record growth raking in $266 million in gross revenue which was driven largely by its mobile free-to-play games such as Big Fish Casino.
“We exited 2013 by successfully transitioning our company into a mobile free-to-play games company, exiting the year with a run rate that accounted for more than half of Big Fish’s overall gross revenue,” said Paul Thelen, Big Fish Founder and chief executive officer.
In 2013 Big Fish scaled several hit games that ranked #1 in their respective genres measured by gross revenue. Apple named “Big Fish Casino” as a top-ten grossing app for 2013, and the only casino game to appear on Apple’s 2013 top-grossing list for both iPhone and iPad.
“Big Fish Casino” has had more than 17 million friend connections made. This strong social engagement helped grow “Big Fish Casino’s” gross revenue by 250 percent from 2012 to 2013, and the game’s installs grew by a factor of at least five in all key markets, including the United States, said Thelen.