Big money in loot boxes

Respected research firm Juniper Research says its latest project has revealed the high value of loot boxes in video games – randomised “crates” sold to gamers containing a random mix of accessories and prizes.

The research firm predicts rapid growth for the features as developers capitalise on the boom in online gaming, estimating that the current global loot box market of $30 billion annually will soar to $50 billion a year by 2022.

UK online video gamers already account for $1 billion in annual sales.

Related and similar