Swedish online gambling software provider Net Entertainment NE AB has inked a content agreement with UK focused Betfair, one of the world’s largest international online sports betting operators.
Founded in 1999, Betfair is a pioneer in online gaming holding gambling licenses in Gibraltar, Malta, Spain, Italy, the United States and Australia. Betfair’s revenues amounted to GBP 387 million in 2013 and the company has more than 950,000 active customers.
“This agreement will further strengthen NetEnt’s exposure on the UK market but also in other parts of Europe.” said NetEnt’s Malta md Björn Krantz Monday.