Bingo Queen presides over new JackpotJoy game
News on 19 Sep 2010
News on 19 Sep 2010
The coronation of movie star and comedienne Barbara Windsor as Jackpotjoy’s Queen of Bingo saw the online bingo operator release one of its most innovative games yet this week.
Alongside featured Bingo calls from the Queen of Bingo herself, the new Bingo Royale game offers members the chance of a big win even after the main game is over. The new game has been specifically designed to complement the Queen of Bingo personality title, which was launched last week with a massive television campaign in the UK.
Bingo Royale works like a normal game of 90 Ball Bingo, with players taking home 1 line, 2 line and Full House prizes as normal. But the twist here is that if the Queen of Bingo is in her palace she’ll appear and issue a Royal Pardon that calls for the award of more balls. The benefit being that more balls mean more players will have the chance to win.
As a fun addition, the size of the Royal Pardon is decided by the Queens dogs – Legs Eleven and Clickety Click – who will bark the number of extra balls needed.
“It’s a really simple idea,” explains head of Jackpotjoy Adele Lawton, “but all the best ones are!
“The idea of getting more winners from the games is something that’s always been very central to Jackpotjoy’s philosophy, and Bingo Royale offers just that. Previously, using Team Bingo and in Monopoly Snap! we’ve found other ways to share the winning, but nothing as direct as a Royal Pardon.
“The secret here, which is a real break from bingo tradition, is that those balls will be called no matter whether they create one extra winner or a hundred! Bingo’s never worked like this before.”
Alongside the revolutionary new win mechanic, Jackpotjoy welcomes its first guest caller – none other than Barbara Windsor, the newly appointed Queen of Bingo.
“It was amazing to work with Barbara,” Adele explains. “She’s got an incredible energy, and an enthusiasm that’s just infectious. Hearing her voice and her laugh first-hand sent shivers down my spine. She’s a genuine British legend, and a remarkable woman with a unique sense of fun that I think that really comes across in her calls.”
