Bitefair has a little fun at footballer’s expense

With international media awash with Luis Suarez stories following his punishment by FIFA for biting an Italian player at the World Cup (see previous  reports), the high profile UK betting exchange Betfair has decided to get in on the act to show solidarity with FIFA…and garner some publicity.

Ahead of the Colombia v Uruguay encounter, Betfair has rebranded across all platforms to “Bitefair” for a little fun at the footballers expense.

Desktop, mobile, Twitter and a slew of other branding areas have all taken up the temporary theme in what Betfair says is a “….significant and reactive move to an act which has created much humour and consternation.”

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