Adidas has pulled adverting posters in Brazilian cities that depicted a ferocious, teeth-bared head shot of disgraced Uruguayan footballer Luis Suarez, ostensibly due to tourist interest.
The wide publicity following Suarez’s FIFA suspension for biting an opponent in a World Cup football match (see previous reports) triggered a trend among tourists in Brazil to pose for photographs next to the posters with various parts of their anatomy positioned between his jaws.
The “just for fun” pics caused a barrage of further unwanted social media coverage on sites like Facebook and Twitter.