BlueRibbon and Ezugi partner for jackpot promos

Described as a first in the industry, marketing platform provider BlueRibbon and live dealer provider Ezugi have partnered to offer bespoke jackpot promotions for live table games.

Following completion of the integration, Ezugi and its operators will be able to offer tailor made jackpot promotions on top of live casino tables through the use of the BlueRibbon platform acting as a marketing layer.

The development will allow Ezugi customers to differentiate themselves in the live casino vertical with the offer of personalised private rooms with jackpot features on top of table games, dedicated jackpot tables with tailored jackpots for each player segment and network promotions using jackpots.

Amir Askarov, co-founder and CEO of BlueRibbon, said: “We are delighted to have partnered with such a great company as Ezugi, which is a leader in the thriving live casino sector and where huge opportunities for growth remain.

“We look forward to working closely with Ezugi’s professional and dedicated teams to offer the first ever marketing solution on top of the live casino floor. Jackpots provide huge added value, and it is a major breakthrough to be able to offer them for live casino.”

Readers will recall, BlueRibbon recently partnered insurance provider RISQ to offer jackpots insured up to GBP 25 million.