Blueribbon marketing platform complete first funding round

BlueRibbon, a start-up marketing platform that allows operators to unleash the full potential of jackpots, has completed its first funding round as it looks to ramp up the scale and scope of its product and business.

The company advised Wednesday that it has completed a funding round for an undisclosed sum that includes investment from Velo Capital Partners and Chris Ash, founder of Ash Gaming – an online gambling games developer which was sold to Playtech in 2011 (see previous report).

The statement reveals that the new funding will be used to further develop the BlueRibbon platform and to rapidly scale the business, founded by former Playtech executives and industry veterans Amir Askarov and Dan Fischer.

BlueRibbon allows operators to create, customise and control bespoke jackpots that are tailored to their business needs and cater to all player segments and preferences. This allows the operator for the first time to deliver bespoke jackpots and rewards which will be aligned with their business insights to improve KPI.

The platform is agnostic to any game or vertical or event, which means every bet or action on any product gives players a real chance of winning a jackpot prize. Operators will also be able to leverage the platform’s  data insights and back office to build an engaging and rewarding experience for all types of player.

Amir Askarov said Wednesday: “BlueRibbon understands the industry landscape, the changes coming to regulated markets and the potential to drive huge growth in emerging jurisdictions such as the USA, and we look forward to working with new partners and to expand our offering in the coming months.”

Evan Hoff, Partner at Velo Capital Partners, said: “The investment in BlueRibbon continues our mandate of backing proven sector entrepreneurs with business models that meet the challenges of an evolving industry.”

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