Bodog in Asian basketball sponsorship

Online gaming firm Bodog Asia has entered into a sponsorship deal that will see it feature prominently over the course of the 2013 FIBA Asia Basketball Championship due to kick off August 1, 2013.

The deal is reportedly a six-figure sponsorship that will additionally include in-stadia LED and perimeter board advertising.

“Not only is the event on the doorstep of our HQ here in Manila but it will be broadcasted throughout the region with peak TV audiences expected to reach over 100 million. Very few events on the planet can offer those sort of numbers so this was an easy decision for us and we hope to bring our own brand of glamour is the Asia Championships,” said Izhar Biran, marketing director of Bodog Asia.

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