Bodog Canada redirects to dot eu domain

Bodog Canada has said its current regionalised domain, while remaining, will redirect customers to Bodog.eu in a bid to expand “its horizons” in an international expansion strategy.

A company statement said the addition of specifically Asian-oriented products including a live dealer casino offering Baccarat, Sic Bo and Dragon Tiger is imminent as it seeks to take advantage of what it terms the largely ignored population in the Asian market.

Peter Margison, managing director of Bodog Canada, added: “The internet allows us to explore and appeal to other markets even with our bespoke Canadian look and feel. In certain areas, like [ice] hockey, our product offers far more than most in a sport that, while relatively niche, still has a global following. It makes sense to spread the word beyond Canada and we believe moving to a more international domain will help us achieve that extra reach.”

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