Bodog in seven-figure Brazilian sponsorship

In an industry update, online gaming firm Bodog said it had brokered a seven-figure deal as the Master Sponsor of the Copa do Brasil through Klefer Sports Marketing.

Describing Copa do Brasil as the most significant club competition in the region, and similar to the English FA Cup in the UK, Bodog said it had identified the event as the perfect vehicle to launch the brand ahead of its debut in the market.

The Copa do Brasil is a knockout football competition played by 86 teams, representing all twenty-six Brazilian states including the Federal District.

Sergio Campos, partner and director of Klefer Sports Marketing, said: “Becoming a Master Sponsor of Copa Continental do Brazil, opens up Bodog to a huge and relevant audience in the region.”

Ed Pownall for Bodog added: “There’s no doubt that the Brazilian market is the ‘next big thing’ in our industry and we wanted to launch our brand into the region with a really big splash…”

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