Boje to head up Aristocrat EMEA

James Boje has been appointed managing director or Aristocrat’s Europe, Middle East and Africa (EMEA) region, subject to regulatory approvals.

Boje has held senior executive positions in industries that encompass slot operations, manufacturing, machine distribution, live gaming, lotteries and money handling solutions across European and African territories.

He began his career as a slot technician at Sun International’s Sun City Resort, before moving into general management for Score-a-lot (scratch cards and VLT solutions) and Sybertronix Gaming (distribution). In 1999 he joined IGT Africa as Sales & Marketing Manager, before being promoted to Managing Director, Africa in 2001 and later Managing Director, Europe. Since 2011, Boje has worked in senior roles for MEI, Zitro and Crane Payment Innovations.

“James’ extensive industry experience positions him to deliver strong results for Aristocrat’s EMEA customers, staff and suppliers, and we look forward to his contribution,” Maureen Sweeny, Aristocrat Chief Commercial Officer said.

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