Bookmakers in partner deal with Racing UK

UK bookmakers Coral, Ladbrokes, William Hill and Sky Bet have signed up as Racing UK premium partner sponsors in a new one-year deal commencing February 1, 2012, the racing channel announced this week.

The four premium partners will receive significant exposure over various channels including TV, online, print and promotional activities.

Racing UK Commercial Director Nick Mills said: “We have enjoyed excellent relationships before with channel partners Coral, Ladbrokes and Sky Bet, and are delighted to welcome William Hill on board too. We all look forward to an exciting and fruitful 12 months ahead for racing.”

Racing UK broadcasts horseracing from around 30 leading British racecourses on television channels Sky 432, Virgin Media 536 or UPC 411. The channel currently numbers almost 50 000 subscriptions.

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