Boom Fantasy banking on simplified gameplay

A Manhattan-based daily fantasy sports operator is making waves with its simplified version of fantasy sports.

Boom Fantasy is banking on casual punters who are looking for uncomplicated play that doesn’t involve spending hours on research and analyzing statistics.

The company offers a real-money, in-game platform that pushes a series of simple, real-time questions to users during live games. Users earn points for each question answered correctly and the biggest point scorer takes home the cash. Play takes place in under five minutes.

The operation, headed up by former vice president of High 5 Games Stephen Murphy and Israeli Air Force Lieutenant Assaf Einat, was founded on an angel investment from Zynga’s Mark Pincus. Boom Fantasy has attracted $4.4 million in funding from Silicon Valley angel investors and gaming executives to date.

This week, the company acquired Draftpot, a more traditional operator offering daily fantasy sports with no salary cap, primarily for its customer base and technology.

Draftpot will transfer all of the company’s intellectual property over to Boom Fantasy and effectively shut down its operations. Its chief technology officer will join Boom Fantasy as a full-time employee.

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