Irish social sports betting site in racing sponsorship

By investing Euro 30,000 and hospitality expenses, the Irish online social networking and betting company Bragbet has generated plenty of television and media publicity for itself this week.

The company sponsored a race at the Punchestown Festival in Ireland and attracted punters, jockeys, owners and race officials to the fun ‘bucking bronco’ machine supervised by a bevy of hot models in its marquee at the course.

Using betting facilities from Boyle Sports, Bragbet offers wagering on football, racing and other sports in an online and mobile social environment where punters can exchange views and read expert opinions.

The company’s headquarters are in the trendy Sir John Rogerson’s Quay area of Dublin’s Docklands development.

Punters form teams and contribute money to a team pot, with each taking turns as the captain, who decides what to bet on, assisted by guest commentators on the site.

The five founding members of the enterprise, led by CEO Phil Riordan, appear to have a shrewd grasp of the essentials of social networking and are active on sites like Facebook and Twitter in communicating and promoting the company and its offerings.

The cleanly designed website includes a leaderboard and an informative blog, but in general dispenses with clutter, providing an easy-to-use facility with access via both internet and mobile devices like smartphones and iPads.

The company is backed by Telefonica and Boylesports

Riordann said at the races: “BragBet brings onlline what groups of guys have been enjoying at race meetings and sporting events for years. It’s a more social and fun way of betting, instead of betting on your own, [and] lets groups of friends make suggestions and pool opinions and knowledge.

“We believe it’s more fun with your mates’ money on it!  We’re looking forward to getting the word out there about BragBet at Punchestown and we will be working with other key sporting bodies in due course.”

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