Branded betting service for the sun?

Marketing Week report News UK’s News Group Newspapers subsidiary Sun is delving into the possibility of launching its own-branded gambling service.

News UK has reportedly applied for a range of “Sun Bets” trademarks, two of which carry the strapline “back yourself”.

Sun Bet’s betting service would join a gambling portfolio that comprises Sun Bingo and the Sun+ “Second Chance Sunday” Lotto game.

“Britain’s most popular paper is the number once choice of more than half of the UK’s online gamblers, so we are always seeking ways to strengthen our sports offer to them,” a Sun spokesperson told Marketing Week.

An own-branded betting service would provide another revenue stream for the Sun, but may alienate big-spending advertisers such as Paddy Power who sponsored the Sun Goals app when it launched in the middle of last year .

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