British racecourses name new tech provider

The yet to be named and launched pool betting operation comprising 54 British racecourses, has appointed technology platform provider i-neda following a competitive tender process.

i-neda currently provides Tote Ireland with its Open Tote platform and previously held a relationship with Britain’s Tote prior to its acquisition by Betfred.

“The company has the experience and innovative approach that will help ensure we develop a technology infrastructure that will provide a first-class customer betting experience,” Nigel Roddis, managing director of the pool betting project, said.

Martin Pickering, chief executive of i-neda, who considers the project a landmark in British Racing, said: “Our development team and support staff, based in Farnborough, have a proven track record of delivering successful, innovative wagering solutions.”