British racing project inks deal with Colossus Bets
News on 22 Aug 2017
News on 22 Aug 2017
The new collective of 54 British racecourses has partnered Colossus Bets for a pool betting product which will be made available through racecourses and third-party betting operators.
The Project Steering Board, representing the collective, and Colossus Bets have promised access to an “innovative exotic bets portfolio” including cash out opportunities, access to the ‘Syndicates’ platform provided by Colossus Bets and six and seven figure minimum guaranteed prize pools.
The Project Steering Board will work with Colossus Bets to finalise the range of bets to be offered which will ultimately be owned by British racecourses but delivered using Colossus Bets’ technology.
“This arrangement gives us access to the most advanced and flexible pool betting platform available, so I am delighted that we have been able to partner with Colossus Bets,” Nigel Roddis, managing director of the British Racecourses pool betting project, said.
“Innovation is a key aim as we want to offer customers an improved service and ensure pool betting is at the heart of the bets available on racing. We think that the opportunities provided by this initiative will go a long way towards us achieving that goal.”
A Syndicates feature will be included in the new offer enabling crowdfunding of tickets into racing pools.
“Syndicates will allow punters to very publicly advertise their opinions and to encourage others to join in their bets,” Roddis continued. “Syndicate tickets could be created by a recognised pundit, racing personality or just a regular punter. It will be exciting and fun and should provide our Racing TV channels with compelling content.”
