Broadway Gaming rebrands Rehab Bingo to Rosy Bingo

Broadway Gaming has rebranded its Rehab Bingo brand to Rosy Bingo following a ruling by the UK Advertising Standards Association (ASA).

The ASA’s investigation challenged whether the name Rehab Bingo supported socially irresponsible behaviour and whether it suggested that gambling could provide an escape from personal problems, both of which were upheld.

Rehab Bingo is linked to the registered charity, the Rehab Group who launched the brand in 2005.  Powered by Broadway Gaming, the company donates a percentage of the funds raised from the Rehab Bingo website to the Rehab Group.

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