BT Sport in commercial deal with Betfred

BT Sport’s three channels will be made available across Betfred’s 1 370 retail premises following the signing of a commercial gaming deal with the UK bookmaker.

The deal marks BT’s first big contract in the gaming sector.

Betfred shops will have access to BT Sport 1, BT Sport 2 and ESPN for the next three years utilising its own Betfred TV service.

Bruce Cuthbert, director of commercial customers, BT Sport, said: “We are delighted to announce our first major contract in the gaming space. It is fantastic that Betfred has signed up to put BT Sport in all of its bookmakers. As the largest independent bookmaker in the UK, we could not have hoped for a bigger name as an early customer.

Betfred Managing Director John Haddock, added: “We are delighted to have secured a deal with BT Sport and we are looking forward to showing some top quality action in all our 1370 shops nationwide. As well as showing the live sport we will continue to have the best offers on the high street including special boosts for our in play betting.”

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