BtoBet continues African expansion

Online sports betting technology provider BtoBet has continued its expansion in Africa,  consolidating its partnership with top operator Editec, a sports betting, lottery and gaming company with a strong presence in twenty countries as well as offices across Europe and the Middle East.

The operator has launched its sites PremierBet Kenya, Cogelo Premier Bet Parifoot, and Mercury Bet Sierra Leone in Kenya, Congo Brazzaville, and Sierra Leone respectively.

BtoBet chairman and CEO Alessandro Fried said that the Editec partnership was a landmark development due to its notable presence in the African market.

Alex Rutherford, Editec’s head of online, applauded the flexibility and functionality of the BtoBet technology, saying it provided a premium e-gambling experience for African punters.

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