Proprietary platform provider BtoBet has partnered NYX Gaming Group for the integration of NYX’s Open Gaming Server (OGS) to its B Neuron omni-channel sports betting and gaming platform.
The partnership will deliver “extraordinary knowledge based on Artificial Intelligence” explains David Flynn, executive vice president of business development for NYX Gaming Group.
The information gleaned through BtoBet’s capabilities can be applied across NYX’s entire range of desktop and mobile casino games providing operators with the tools they need to attract, retain and increase the lifetime value of players.
“The outstanding NYX OGS games portfolio, together with BtoBet’s efficient gaming intelligence and reporting, provides a vital strategy for operators to stay competitive and ahead in the gambling market,” Kostandina Zafirovska, chief operating officer for BtoBet, added.