BtoBet partners Afrobet

Under the terms of the agreement, BtoBet will launch Afrobet’s online casino, virtual sports and online sports betting brand, Tucheze.

Following the launch in Kenya, Afrobet said it has high hopes for further expansion into East Africa, Tanzania, Uganda and Congo.

“We are very proud to have AfroBet as a partner in Kenya,” Alessandro Fried, chief executive officer of BtoBet commented. “I firmly believe BtoBet’s next-level omnichannel platform – B Neuron – will provide the Kenyan company with the greatest insight into players’ data and behavior and will drive it to expand into other African countries and to increase revenues.”

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