BtoBet powers new Logrand interactive division

BToBet has been chosen by Mexican operator Logrand Entertainment Group as online technology partner for the launch of its new interactive brand Strendus.

The group currently operate fourteen casinos in Mexico and consider the online market key to its vertical integration and growth strategies.

Lenin Castillo, chief operating online officer for Logrand Entertainment Group, said: “Our group and BtoBet share the same vision to anticipate future needs of global audiences listening to their customers instead of seeing what competitors are doing.”

In related news, BtoBet has partnered iSoftBet enabling the software provider to execute on ambitious International growth plans.

iSoftBet will enter the Latin American and African markets for the first time with the integration of its entire HTML5 suite of branded and original games for desktop and mobile to BtoBet’s platform.

Michael Probert, head of business development at iSoftBet, said:

“We are always looking to grow our presence in regulated markets around the world, and this deal with BtoBet opens the door for us in Africa and Latin America.”

Maja Janevska, integration manager at BtoBet, added:

“We are committed to offering our operator partners the best games in the market, and iSoftBet has a portfolio packed full of blockbuster titles that are proven player favourites.”

The integration of iSoftBet’s suite of proprietary original and branded games will include partner content from Playson, Realistic Games and Habanero deployed via iSoftBet’s Game Aggregation Platform.

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