Bulgaria-based eSports and iGaming solutions provider UltraPlay has noted increased demand for its eSports betting suite on the European market following the latest eSports betting integrations on fast2play, BetArena Interactive, BetOnline.ag and several other online gaming websites.
The company made the observation in launching Master Mazuma – a fully eSports dedicated betting brand, along with Mfcasinos.com, a sports betting website offering casino action as well.
David Cohen, MD at Master Mazuma, said he had chosen UltraPlay to provide his company’s turnkey eSports solution and a variety of supplementary games. He revealed that UltraPlay has provided a special trading team which will be responsible for Master Mazuma’s operations exclusively.
UltraPlay’s team of traders will be involved in a wide variety of activities, covering a number of international tournaments as well as the most popular game titles followed by millions of viewers and punters around the globe.
The team’s expertise, allied to Master Mazuma’s online casino and sports betting marketing capabilities, should make a powerful business combination, Cohen said.
Mfcasinos.com operator combines casino and sportsbook offerings, with a special emphasis on the eSports section. The brand has already recorded good results in terms of active players and bets placed on the most popular titles, such as Dota 2, Counter-Strike and League of Legends.