Bwin becomes official betting partner to top Italian football club

Italian football club FC Internazionale (Nerazzurri) has reached an agreement with online sports betting operator Bwin, signing a partnership deal until 2020. The company will now become the club’s first ever Official Betting Partner and Top Partner.

The agreement between FC Internazionale and Bwin is one of primary importance and is highly innovative. The betting business will play a key role in providing fresh and international content, introducing pitch side led screens that will promote live odds during Club Nerazzurro matches, as occurred during the opening game of the season against Fiorentina.

Bwin’s innovative presence will also be felt on the Nerazzurri’s social media channels and within their digital sphere, as a digital content strategy will provide odds content to enhance sporting information.

For every match in Serie A and all of the club’s fixtures, Nerazzurri supporters will be able to evaluate the odds presented by Bwin, along with statistics for each match and also promotions and special offers that are linked to a specific fixture.

Michael Gandler, FC Internazionale’s Chief Revenue Officer, said:

“Inter and Bwin are unified in their desire for growth and further development within their respective sectors. We hope that this new agreement will lead to a future full of success and innovation. Bwin can make the most of the new and developing multimedia models that the Club is pushing forwards, leading to expansion within their business and providing unique and valued content for their own clients.”

Related and similar