Bwin clinches multi-year sponsorship deal with Euroleague Basketball

Euroleague Basketball and bwin have renewed a past partnership with the announcement of a new sponsorship agreement, for an initial three-years, covering the Greece, Italy and Spain regions.

“bwin is a respected name in the sports industry and among fans,” Roser Queralto, Chief Business Development Officer of Euroleague Basketball, said. “This agreement helps the EuroLeague reach an even wider fan base and gives faithful EuroLeague fans new ways to enjoy games through bwin.”

bwin will use its platform and pan-European reach to engage with basketball fans through activities and unique experiences.

“We are thrilled to be joining forces with EuroLeague once again,” Adam Lewis, bwin’s Chief Marketing Officer, said. “At bwin our mantra is ‘live the action’ and that is exactly what this new partnership offers our customers and basketball fans. We can’t wait to get started.”

Euroleague Basketball is owned and managed by some of most historical basketball clubs and manages the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and 7DAYS EuroCup, as well the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament.

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