Bwin named Borussia Dortmund partner

GVC Holding’s bwin subsidiary has signed a Euro 12 million marketing partnership with German Bundesliga football club, Borussia Dortmund.

The four-year deal, which aims to further bwin’s presence in the German market, includes the prominent display of the bwin brand throughout Dortmund’s Signal Iduna Park ‘Westfalenstadion’ stadium along with other social and grassroots football initiatives.

“As a BVB champion partner, Bwin is back in the Bundesliga. We want to involve the BVB fans in our sponsoring as much as we can and we have a range of exciting ideas that we will soon implement both inside and outside the stadium,” Stephen Heilmann, head of bwin’s brand, commented.

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