Bwin.party Digital launches Danish online gambling offering

Bwin.party.digital entertainment, the world’s largest listed online gaming company, launched online poker and casino games in Denmark Tuesday for Danske Licens Spil (‘DLS’), a wholly-owned subsidiary of former monopoly Danske Spil A/S.

Owned by the Danish Government (80 percent), Sports Confederation of Denmark (10 percent) and Danish Gymnastics and Sports Associations (10 percent), The Danske Spil Group is one of the largest betting and gaming organisations in Europe with DKK10.3 billion of turnover in 2010.

Offering a variety of gaming products in Denmark including the national lottery, numbers games, instant games as well as gambling on machines, Danske Spil has also established a large online gaming business and already has over 600,000 registered online customers.

Commenting on today’s announcement, Jim Ryan and Norbert Teufelberger, co-chief executive officers of Bwin.party said:

“Building on our recent announcement regarding deals with both MGM and Boyd in the US market, this is another important milestone in the execution of our stated strategy that is focused on securing leadership positions in regulated and to-be-regulated markets.  We are delighted that DLS has recognised our expertise and high standards of business practice and we look forward to building a market-leading customer offer for the Danish consumer.”

Jens Aalose, CEO at DLS, said: “With some of the world’s leading products in online poker and casino as well as a large international customer base, Bwin.party was the obvious choice for DLS. Combining this with Danske Spil’s unique and strong position in the Danish market I am confident that we will deliver a highly attractive customer experience to players in Denmark.”

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