bwin.party to sponsor Belgian football club
News on 26 Jul 2013
News on 26 Jul 2013
The European online gambling group Bwin.Party Digital Entertainment’s latest football club sponsorship ties the company to the top Belgian club RSC Anderlecht for the next three years.
Bwin and Anderlecht announced the partnership Thursday, with Bwin spokesmen claiming that the deal with the Belgian Pro League champions will significantly enhance the firm’s profile and brand in Belgium, where it recently acquired licensing .
The sponsorship package positions Bwin at the centre of the promotional activities of Belgium’s 32-time victors and includes a series of fan-based initiatives, integration into RSC Anderlecht’s digital and social platforms, as well as the development of on and off-line co-branding activities, stadium branding and access to players for marketing campaigns.
With the new digital partnership, RSC Anderlecht becomes the latest member of Europe’s football elite to join forces with Bwin, a group of partners which already includes Manchester United, Real Madrid, Juventus and FC Bayern.
These sponsorships allow Bwin to offer its customers unparalleled football experiences, which in past year have included the opportunity for fans to; play at Old Trafford; go backstage at the Bernabéu; and fly with the FC Bayern squad to a Champions League fixture.
The spokesmen revealed that ahead of the 2013-14 season Bwin expects to unveil an additional partner, with details to be announced in the coming weeks.
Norbert Teufelberger, Bwin.Party’s CEO said:
“RSC Anderlecht are a great addition to our elite club of European football partners which already includes the champions of England, Italy, Germany and Europe as well as Spain’s most decorated club. We are proud to partner with a club which shares our values of dedication and professionalism as well as a total passion for football. We look forward to contributing to RSC Anderlecht’s success both on and off the field over the next few years.”
RSC Anderlecht President Roger VandenStock added:
“The fact that Bwin identifies with RSCA is a great honour for the club. Bwin is often associated with prestigious top football clubs. We can line up with giants like Juventus, Manchester United, FC Bayern and Real Madrid. bwin is more than a partner.”
