bwin.party subsidiary has social sports betting ambitions
News on 15 Dec 2013
News on 15 Dec 2013
Yaniv Leven, who heads up the Bwin.Party social gaming subsidiary Win says that there’s a major and so far largely unexploited commercial opportunity in social sports and horserace betting, and that his company is working on a product to meet punter demand in this area with a view to launching early in 2014.
Speaking to the publication Inside Mobile Apps, Leven said the key to success was providing enough 24/7 sports action to keep punters interested, engaged and returning to your site on a regular basis.
To achieve this, Bwin.Party has partnered with Nordeus, the developers of a successful social sports betting app titled Top Eleven, which provides a mix of real sports events and simulated football matches.
