GVC Holding’s bwin brand has entered into three high profile sponsorship deals with Spanish professional football clubs Club Atlético de Madrid, Valencia and Sevilla FC.
The company’s relationship with all three clubs will run until June 2018, with Club Atlético de Madrid offering an option to extend the partnership for a further year.
bwin will receive high level visibility in-stadia at all home matches along with access to club assets when developing advertising and promotional campaigns, including digital and social platforms.