Bwin to sponsor Cologne FC

GVC subsidiary Bwin has signed up as exclusive betting partner for German football club Cologne starting this season. The agreement runs for three years and is renewable.

As exclusive sports betting partner, Bwin will be visible on TV via the three channels/networks with relevant broadcast rights. In addition to the classic partner integrations, the cooperation includes comprehensive integrations on the website, the app and the digital channels of the second-league club. This partnership also gives Bwin hospitality and branded content rights.

Tailor-made campaigns and promotions for FC fans on digital channels and various offline channels will in future offer a special fan experience as well as “money can’t buy” campaigns for the carnival season.

Stephan Heilmann, who is responsible for Bwin activities in the North Rhine-Westphalia region, commented, “Almost all Cologne-based people are thrilled with their club – regardless of whether they are playing in the 1st or 2nd Bundesliga. This high level of identification makes FC a very special club. That’s why we are particularly looking forward to working with FC. With our innovative partnership we want to jointly develop new added value for the fans around the actual gaming experience.”

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